HomeMy WebLinkAboutPlanning 04/10/2019Planning Board Minutes
April 10, 2019
Present: Donald Cleary, Chair; Richard LeBlanc, Clerk; H. Thomas French, Beth Ashman -
Collins, Ralph Penney, Michael Feck
Alternates Sharon Friedman and Joe Cerretani
Shaun P. Burke, Director of Planning and Development; Jennifer Davis, Admin. Secretary
27, 2019
p. 1 Self -storage on "Route" 140
p. 4 — looked at that and would "add a catch basin in the gutter line
site plan will be continued to April 24
Motion: To approve as amended (Feck-Friedman) All in favor. PASSES
2. March 29, 2019 letter to Police Chief Ron Sellon re: parking on sidewalks
3. Public Hearing Notices — Attleboro, Easton, North Attleboro
Mr. Burke distributed a breakdown of rental units in Mansfield and four adjacent communities.
Cottage Street — The plan proposes to divide the existing lot into two, and to convey a sliver of
land, labeled 2B, from Lot 2A to Lot 3. The existing home on Lot 3 will be razed. Lots 3 and 4
will be conforming. Mr. Burke recommended endorsing the plan.
Motion: To endorse the ANR
(French -Ashman -Collins) Six in favor. One abstained. PASSES
The clerk read a request to continue the site plan to May 29, 2019.
Motion: To continue the site plan to May 29, 2019 at 7:15 p.m.
(French-Cerretani) All in favor. PASSES
[Mr. Penney arrived at 7:15 p.m.]
Mr. Cleary explained how the public hearing will be
conducted.
Article 34 Marquee Sign
230-1.5 Definitions
Marquee Sign — Marquee signs are permitted in the Downtown Business Zones and the Reservoir District only and
are defined as follows: a structure projecting over the entrance, or from the fagade of a theatrical entertainment
center, art gallery or museum, commonly containing signage stating the name of the establishment and may also
display the event or performance and cast currently appearing or soon to appear at that location. Events must be
held on the premises. Signs may be permitted to overhang a sidewalk or project from the front face of a building,
provided they do not exceed twelve (12) square feet per side in area. Such signs shall not project more than two feet
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(2') from the front face of the building wall and shall be at least eight feet (8') above the ground. A marquee sign
may be internally illuminated, bulb lit or ground lit. Flashing, animated, moving or otherwise distracting marquee
signs are not permitted.
While the preceding paragraph defines the maximum dimensions of a marquee sign in Mansfield's Downtown
Business Zones, it is the specific intent of the following paragraph to allow for larger marquee signs in the Reservoir
District.
Marquee signs in the Reservoir District may not be allowed to overhang a public sidewalk by more than two feet
(2'), but may be allowed to project from the face of the building up to six feet (6') and may contain up to thirty two
(32) square feet per side. The lowest point of the marquee sign shall be no less than eight feet (8') above the ground.
Explanation: This proposed amendment would allow a traditional theater Type marquee sign to once again be used
in Mansfield at a museum, art gallery or performing arts center such as the to be constructed Mansfield Music and
Arts Society building on South Main Street.
Attorney Fred Armstrong, representing MMAS, explained this change to allow marquee signs in
the Reservoir District would be helpful for MMAS's visibility on South Main Street. Mr. Burke
said while the board approved the marquee sign on the site plan, the Zoning By -Law does not
currently allow that type of sign.
Mr. Cleary suggested preparing a slide for Town Meeting with an example of a marquee sign.
Mr. Armstrong explained the MMAS sign would be electronic, but would not be flashing or
moving. He said it would advertise shows and art gallery events, not commercial ads.
Steve Schoonveld asked if this would allow other properties to install marquee signs and asked
about the level of brightness. Mr. Cleary said the sign would have to be part of a theatrical or
performing arts building and can only be done in the RD. He noted the Xftnity Center is in the
Industrial 1 district.
Motion: To support Article 34 at Annual Town Meeting
(French -Friedman) All in favor. PASSES
Article 35 Amusement
Family Entertainment Center — 65,000 square foot or smaller, indoor facility or facilities that provides a variety of
amusement opportunities. These uses may include, but are not limited to, a skating rink, theater, cinema, bowling
alley, arcade, indoor golf or other sports simulation, art studio -like enrichment activities or other uses, as well as
food and beverage offerings.
Adult bookstore, adult motion picture theater, adult paraphernalia store, adult video store and adult cabaret are
specifically excluded from this definition.
Residential RD Business Industrial A TOD
1 2 3 1 2 3 4 1 2 3
Amusement N N N S Y Y S S N N 8 N S
S S N
Explanation: The purpose of this proposed amendment is two -fold. First, to bring our Amusement definition in
line with what is being built in the market today. And second, to allow local business owners to attract tenants to
currently vacant spaces that will provide the type of family entertainment that Mansfield does not have today.
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Mr. Burke said the article is intended to bring the amusement definition in line with what is
being built in the market today, to allow owners to attract tenants to vacant spaces and to provide
a type of family entertainment currently not in town.
Mr. Penney asked if "or other uses" should be in the definition. Mr. Feck pointed out the
definition also says "but not limited to." Consensus was to strike "or other uses" from the
proposed definition.
Victoria Maguire, WS Development, said this would provide the opportunity for good uses to
come to town.
Mr. Penney asked why the use would not be allowed in I3; Mr. Burke said 13 is where the TOD
will be focused, so he thinks it would be more appropriate to allow amusement in the TOD than
I3. Mr. Penney asked if this is something the Chocolate Factory development would be able to
take advantage of; Mr. Burke said the developers are still hoping for a restaurant tenant.
Motion: To support Article 35 as amended (Cerretani-LeBlanc) All in favor. PASSES
Article 33 Off -Street Parking in B1 and 132
230-4.4 Off -Street Parking and Loading
Land Use
Minimum Number of Off -Street Parking Spaces
General Business, or commercial,
1 per 200 square feet of gross floor area. In B 1 and
personal services (barber, hair dresser,
B2, I per 1,000 square feet of gross floor area.
and tailor), department stores, drug stores,
variety stores, medical centers, and
outpatient clinics; banks, bowling alleys,
and business, professional and other
offices less than 25,000 square feet.
Restaurant
1 per 4 seats; in B 1 and B2, 1 space per 1,000
square feet of gross floor area. In the B 1 and B2
zones, off-street parking is not required where valet
parking is provided. Only for conversion to
restaurant use in the El and B2 zones, the
Planning Board may waive the off-street
parking requirement as part of site plan or
special permit approval based upon alternate
parking solutions. ADA-compliant parking must
still be provided.
Explanation: The intent of the proposed amendment to restaurant parking in the BI and B2 zones, the traditional
downtown, is two -fold. First, to have parity with parking for commercial/retail space; and second, to allow the
Planning Board the opportunity to examine the existing parking situation in light of input on downtown parking by
Nelson-Nygaard's, the Town's parking consultant, regarding when a building or a portion thereof is proposed to be
converted to a restaurant.
Mr. Burke explained the idea behind this is to bring parity to restaurant and commercial spaces
downtown, and to give the board discretion in its ability to waive the parking requirement in
downtown restaurant conversions, or where there is alternate parking available. He said it would
provide flexibility, as well as make provisions for ADA requirements.
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Mr. Penney said this is limited to B 1 and B2, which have unique parking situations, and would
give the board the ability to consider individual properties.
Motion: To support Article 33 (Feck-LeBlanc) All in favor. PASSES
Article 36 North Main Street Business Overlay District Map Amendment
To see if the Town will vote to amend the North Main Street Business Overlay District map as follows:
February 21, 2019 North Main Street Business Overlay District Map here
Explanation: The intent of the reduction in size of the North Main Street Business Overlay District is to better
focus new development and redevelopment near the train station in the traditional core of downtown. North Main
Street is developed less densely south of Villa Street and just east of North Main Street. Therefore, we are asking
Town Meeting to amend the overlay district map to significantly reduce the size of the district in order to reduce
development impacts on adjacent, less densely developed neighborhoods.
Mr. Burke explained the proposed map amendment is intended to reduce the size of the overlay
district to help focus development and redevelopment in the downtown and train station areas.
Mr. Burke said there has been concern about the overlay spilling into adjacent downtown
neighborhoods and the board has talked about focusing the district on the traditional downtown
core. He said the board has discussed other issues like density, but agreed to hold off on making
any of those changes until the Master Plan process. The map amendment would not include any
changes will be made to the underlying Bl and B2 zones.
Mr. Burke explained the overlay district was intended to focus on the traditional "Mansfield
Center" and noted there would be no changes to the B 1 and B2 zones. Mr. Feck said the overlay
district allows density bonuses. Mr. Cerretani said this amendment will allow a "step down" in
height and density along the bordering existing residential neighborhoods.
Mr. Feck said the area of Park Street on the other side of Old Colony Way is already primarily
multi -family and said he doesn't think that should be removed from the overlay district.
Ms. Friedman said it is worth waiting until the Master Plan is done and to find out what the
town's sentiment is about how downtown should be developed. She said the intent was to
protect the existing residential communities.
Mr. Feck said the public parking lot is an asset, which will continue to be underutilized without
development at that end of North Main Street. He said on the North Main Street side of the bike
path, there is only one single-family house. Ms. Ashman -Collins said Mr. Burke has noted the
character of North Main Street changes at Villa Street, and the map change was intended to keep
development in the center of North Main Street. Mr. Feck said he is concerned about losing
mixed -use in places where the density bonus is removed because of parking issues. Mr. Burke
said the idea was to protect the neighborhood and said downtown changes significantly south of
Villa Street, and changes drastically one or two buildings to the east of North Main Street. He
said he understands Mr. Feck's concern, but he is concerned about density.
Mr. LeBlanc said he would prefer to wait for the Master Plan before making this change.
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Mr. French said he thinks it would be a good idea to change the map now and agreed with Mr.
Burke that North Main Street south of Villa Street has a different character; he said he thinks
shortening the area would help protect the residential neighborhoods.
Mr. Penney asked about Crocker Street; Mr. Burke said there are some small businesses along
North Main Street, but not behind it, so this change could support business in that area. Mr.
Penney said that used to be a thriving business area. He said downtown Mansfield is somewhat
unique because it is long and narrow; Mr. Burke said this would shorten the overlay district
around the train station. He noted the article would not change the underlying B 1 and B2 zones.
Mr. Cleary said he is concerned about this change blurring the line between B1 and the overlay
district. Ms. Ashman -Collins said the overlay district includes significant bonuses.
Ms. Friedman said the downtown doesn't really have a retail plan, but that the Downtown
Association has been working on one. She said it would be good to have a plan to bring into the
Master Plan discussions.
Mr. LeBlanc said these are all great questions and said they should be discussed during the
Master Plan process.
Motion: To support Article 36
(French -Ashman -Collins) Five in favor. Four opposed. PASSES
Motion: To withdraw Article 36 with the understanding the issue will be taken up during the
Master Plan process (Ashman -Penney)
Mr. French said he thinks the southern portion of North Main Street is different than the northern
portion, and said he doesn't think that will change. Ms. Friedman said she has talked to a lot of
residents of streets adjacent to North Main Street, who are concerned about the scale and density
of development. Mr. Penney said he understands the concerns of residents in the downtown
area, but said the area is going to change.
Five in favor. Three opposed. PASSES
Motion: To close the public hearing (French -Penney) All in favor. PASSES
Community Opportunities Group
Peter Sanborn, president and Roberta Cameron, Community Opportunities Group; Courtney
Starling, Senior Planner; Casey Uy, Transportation Planner, Howard Stein Hudson; Adrian
Schaefer Borrego, Civic Space
Mr. Sanborn explained COG does a variety of planning and community development work in
New England and assists towns in implementing grants. He said they worked with Mansfield in
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the mid 2000s on a Community Block Grant program for a housing rehabilitation and downtown
facade grant. COG also worked on Mansfield's Housing Production Plan in 2009.
Ms. Uy explained HSH, which recently worked on the Randolph Master plan, would be
responsible for the Master Plan's Transportation element and would evaluate the town's existing
and future access issues. HSH has worked on parking evaluations and Complete Streets
programs, and their experience helps them plan actions that are both fundable and practical. She
said they would work collaboratively with COG and Civic Space on transportation issues. She
said the town has done a lot of work to improve and act on transportation issues, with its
Complete Streets program, sidewalk program and shared -use path. In the Circulation portion of
the plan, HSH would evaluate existing town assets and continue the town's work.
Ms. Borrego, co-founder of Civic Space, explained her firm has three planners and an architect
with a diverse skill set in cultural planning, design, outside the box engagement and creative
visioning. She said the firm's principals have worked on cultural placemaking, TOD planning
and neighborhood identity, parks planning and open space and engaging the public in design
process.
Ms. Cameron explained the characteristic that most defines COG is its ability e to create plans
that are inclusive, comprehensive and effective. They try to involve a wide range of participants
in the project, including the public, community leaders and other stakeholders. They help
interaction throughout the process to generate awareness of the planning process and help build
connections among stakeholders.
She explained they have expertise in the analysis of Master Plan areas, including in-depth
analysis of each element. COG will build on the town's prior and ongoing planning efforts. She
said it is important to collect data and make it relevant, and to understanding how it relates to
action steps needed to develop a useful Master Plan.
Ms. Cameron explained COG's three -stage process: background analysis; visioning/goal setting
and strategies; bringing it all together. She said they try to work with clients to meet scheduling
needs while understanding there is time involved in organizing meetings.
Ms. Cameron asked about the board's timeline; Mr. Burke said the RFP was released later than
anticipated, so the timeframe was compressed. He said the contract will be awarded before the
end of the fiscal year, so the funding is available. He said he thinks the board will be flexible
about the timeline. Mr. Sanborn said if the board wants to hold to the original schedule, COG
can do that. Mr. Burke said he would rather spend time meeting with the public than working on
drafts. Ms. Cameron said they have worked out a general outline for the work, but will
collaborate with the board on details.
Ms. Starling explained their plan for the public participation process. She said they try to write
practical, substantive plans and run an inclusive public participation process, including forming
working groups for each element. They conduct public workshops and work with the board to
determine the schedule. They conduct small events per element, like bike rides through town
during the Recreation element. They try to meet with and get input from people who don't
usually come to public meetings and use online engagement tools.
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Board Comment
Mr. Penney asked if any of the team has read the 2008 Master Plan; Ms. Cameron said she has.
Mr. Penney asked if the team has worked in other commuter rail communities. Ms. Cameron
said they just finished working with Ayer and are currently working with Newburyport. Mr.
Penney asked about their involvement with implementing the findings of a Master Plan. Ms.
Starling said they are working on Housing Production Plan in Medfield. Mr. Sanborn said they
have continued working with Ayer on post -Master Plan projects.
Mr. Penney said some have said when the town produces a Master Plan, it just sits on a shelf, but
he said Mansfield has worked hard to implement Master Plan recommendations. He asked what
the team thinks are the hardest things to implement; Mr. Sanborn said the density of multi -family
housing is challenging. Mr. Penney asked why a Master Plan recommends density increases.
Ms. Cameron said she thinks Mansfield is to be applauded for not being as out of balance with
single vs. multi -family as some other towns, noting different family types want different types of
housing. She said a Master Plan may recommend diversifying housing types. Ms. Starling said
she has been working on design standards, including recommending zoning changes based on
what is actually on the ground in a town. She said they talk a lot with towns about visioning,
materials, massing, building siting, open space, housing and architectural diversity.
Ms. Ashman -Collins said Mansfield has been struggling with TOD and downtown development;
she said she is interested in a consultant who will provide guidance on those issues and helps
work toward the density and character Mansfield wants. Ms. Starling said a Master Plan is
useful as part of a public education campaign in advance of zoning changes.
Ms. Friedman said the Scope of Services doesn't seem to be aligned with the Deliverables. Ms.
Cameron said they melded the two, which overlap. She said there would be three interim
reports: existing conditions for each element; goals and strategies for each element; and an
implementation plan and executive summary.
Mr. French said the board has struggled with downtown issues and asked if Ayer and
Newburyport had TOD issues. Ms. Starling said the Newburyport train station is in the
industrial park, and they did a 40R plan. She said what they do in each town depends on what
the state is funding at that time, and said they try to be sure the policy will match up with what is
fundable.
Mr. French said the board has been discussing changes to the North Main Street Overlay District,
which was originally designed to encourage redevelopment of underused downtown properties.
He asked about form -based code; Courtney explained that is about things like design standards,
materials, windows, signage, regulating bulk, mass and design. She said form -based can be
successful in downtown design and can encourage the design of an actual streetscape.
Mr. French said the Cabot Business Park is a phenomenal asset to the town, and Town Meeting
has amended zoning to increase building height and to allow BioTech uses and green initiatives
like rooftop gardens. However, he said the businesses in the park have not really taken
advantage of those changes. Ms. Starling said she thinks a certain degree of retail and restaurant
7 Planning Board 4/10/19
is necessary today in business parks. Mr. Sanborn said the change from warehouse to office and
biotech may not have reached this far outside the city yet.
Mr. Cerretani asked about business in Newburyport, which has competition from New
Hampshire. Ms. Starling said that industrial park is largely built out, and they are doing things
like raising building height, reducing parking requirements, providing connectivity to the train
station and building multi -family housing to provide employees with places to live. She said
Newburyport has not been successful with a downtown Historic District, but have adopted other
historical preservation measures.
Mr. LeBlanc asked about what lessons the team has learned and things that didn't go well. Ms.
Cameron said one of the challenging situations was in Newbury, where the town was doing some
of the Master Plan elements themselves, but had trouble meeting the timeline they set out for
themselves.
Ms. Friedman said Mansfield has been looking at developing a Cultural District and how that
would be brought into a Master Plan. Ms. Starling said they would have to factor in all the
constituents' priorities and try to zero in on feasibility. Mr. Sanborn said they would be asking
the town to think about implementation throughout the whole process. Ms. Cameron said they
will identify opportunities, look at past planning and talk with board and committees, staff and
stakeholders. Ms. Starling said the same ideas tend to be carried forward from plan to plan, so
they like to ask why those items are important and if they haven't happened, why that is the case.
Mr. French asked who the project manager would be; the answer was Ms. Cameron. Ms.
Cameron said they work as a team, so some may attend different meetings. Mr. Sanborn said
they may pull in other staff to facilitate at large public meetings.
JM Goldson
Jennifer Goldson, founder and managing director of JM Goldson; Jeff Maxtutis, transportation
planner and Arek Galle, planner and landscape architect, BETA Group; Eric Halvorson,
economic development, RKG Associates
Ms. Goldson explained three firms have teamed up for this proposal; her firm would design the
public engagement process and be the primary contact, and would focus on the land use element
and housing and historic preservation. BETA would focus on transportation and circulation,
services and facilities. RKG would focus on economic development.
Ms. Goldson said a Master Plan will help with an understanding of the town's baseline; what are
the issues and how do people view them? They will come up with a long-range plan to help the
town think broadly and help the community figure out its identity. She said the plan will also
help local officials make decisions, figure out where to focus funding, efforts and regulatory
changes; help shape the physical evolution of the town's facilities and include social aspects of
the community.
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Ms. Goldson said the team would study the town's existing planning documents, including what
has been implemented from the 2008 Master Plan, as well as issues that plan did not address but
which have since become important.
Ms. Goldson said she takes an iterative approach to planning, which she hopes will be a creative
process to help the town figure out what it wants and what is possible. She said the community
engagement process can be fun and she tries to include activities that will be engaging. She said
she would like to propose the public meetings be non-traditional and could be designed to be
interactive, like mini-charrettes.
She said the plan will be grounded in the community's values, and will build consensus around
those values. It will identify existing conditions and issues and figure out what the town is
aiming toward and come up with strategies to shape the goals.
Ms. Goldson showed the board a rough schedule for deliverables, key meetings and laying out
the process. She said communication is important, and she likes to establish a strong line of
communication with regular phone calls in between the public meetings to a small group to
discuss the process and next steps.
Ms. Goldson said the team and town will work on the elements of the Master Plan together and
will collaborate throughout the process. She said they may set up smaller focus groups for
certain elements, but she said she also likes the members of those groups to interact during work
on other parts of the plan. She said during the process, issues with things other than the standard
elements of a Master Plan may emerge, which her team will help prioritize and match up with
whole plan.
Ms. Goldson said they want to work within the budget and provide the best engagement possible;
she said the idea is to create an outreach plan for both people who regularly participate and those
who do not. She said they use tools like interactive polling and cell phone apps. Ms. Goldson
said outreach to people beyond those who regularly participate is not easy. She said it would be
important to get the Master Plan committee on board and to help encourage participation. She
said she has a checklist of ideas she uses to collaboratively work on who does what and as a way
to get organized. She said the outreach plan will use the Master Plan committee as project
ambassadors to go out into the community and encourage participation. She said she will
provide the committee with a do-it-yourself meeting kit to hold discussions with small groups.
She said she would like to set up an online platform outside the town's website to allow
participation from people who cannot attend meetings or want to remain anonymous.
Ms. Goldson said they will use graphics to try to make data and concepts more understandable.
Ms. Goldson said her team has experience with Master Plans and community visioning work, are
organized, keep things moving and on schedule and value communication and creative thinking.
The team has expertise in land use initiatives, OR districts, housing planning, mixed -use zoning
by-laws, historic preservation and cultural elements and development feasibility studies.
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Mr. Halvorson said his firm will focus on economic development. RKG has worked on
economic development strategies in Southbridge, Framingham, Haverhill, and did a TOD study
in Framingham, which included economic development, marketing and zoning. They have also
worked on a 30-acre industrial area in Haverhill with the city and a private owner. He said he
would like to look town -wide, dive in to figure out what isn't working and come up with
strategies.
Mr. Cerretani asked about the business park in Framingham; Mr. Halvorson said they have done
phase 1 of an economic development plan to look at attracting more biotech and to integrate
housing and zoning.
Mr. Galle said BETA has been working with Mansfield since 2013 and said it is important the
TOD project fits in with the rest of the town. He said BETA has been working with the Town
Manager's Strategic Development Committee on town -owned land to the north, which has a lot
of unrecognized open space. He said in the Master Plan, BETA would be looking at better
connectivity and enhanced use of open space, active recreation areas and future opportunities.
He said BETA has experience looking at systems, infrastructure, working with DPW on existing
conditions, future needs and modeling. He said an analysis of what the town has is important to
work on planning to move forward.
Mr. Maxtutis said BETA has been looking at connectivity between the TOD site and downtown,
and at traffic, parking and turning movements around train station. He said he has experience
with pedestrian and bicycle activity and has been involved with Safe Routes to School programs
and road safety audits.
Ms. Goldson asked the board to think about the most challenging issues and what the greatest
untapped opportunities.
Ms. Friedman asked about the traffic calming program in Cambridge; Mr. Maxtutis said he
managed that program, which was intended to increase pedestrian safety, and which resulted in
things like raised intersections, curb extensions and raised crosswalks.
Mr. Penney asked about the 2008 Master Plan; Ms. Goldson said she has reviewed the plan.
Mr. Penney asked about Master Plans for similar towns with commuter rail and highways. Ms.
Goldson said she has worked in Bridgewater, which has a commuter rail. Mr. Maxtutis said
BETA has worked with Rockport on an MBTA parking issue.
Mr. Penney asked about the most difficult Master Plan zoning or planning changes to get
approved by a community; Ms. Goldson said density changes, particularly in downtown areas,
are challenging. She said she is working with Sharon, which wants more downtown
development. Winchester has rezoned its downtown, based on planning work done over the
years, to encourage mixed -use development and lower parking requirements.
Mr. Penney asked how best to promote commercial development and create jobs. Mr. Halvorson
said in industrial parks, development can be incentivized by providing infrastructure, making the
10 Planning Board 4/10/19
permitting process easy and transportation access. Mr. Penney said the town voted to increase
building height in the business park several years ago, but it has not brought new development.
Mr. Galle said the Master Plan process may be a good time to get out the message that the town
is open to new development in the business park.
Mr. LeBlanc asked for an example of something that did not work well in another town. Ms.
Goldson said what can hold up a Master Plan is communication; when there is poor
communication or the consultant is not talking to the right people, there can be a disconnect. Mr.
Halvorson said he worked on a project where they assumed that because the market had not been
tested in many years, someone local would have to be the first to take a risk, but the first movers
turned out to be regional developers. Ms. Goldson said in Bridgewater, one of their
recommendations was a 40R, but when the town planner left, the town's focus shifted to the
industrial area.
Mr. LeBlanc asked how to measure success. Mr. Maxtutis said implementation is a good
measure. He said he worked on the Milton Master Plan team, which is still working on
implementing actions. Ms. Goldson agreed and said they like to integrate the elements; she said
she likes to bring the department heads together to help identify issues early on, and again at the
end to test the strategy ideas. Mr. Maxtutis said they can achieve some of the short-term issues
during the process. Mr. Halvorson said in the past, they have provided towns with too many
options and have been asked for ways to pare them down and help prioritize. Ms. Goldson said
she is working on a Strategic Plan for Eastham, which is working on achievable five-year
priorities.
Mr. LeBlanc asked if the team has worked together before; Ms. Goldson said they have worked
together in various capacities.
Ms. Ashman -Collins asked Mr. Galle how he sees the Master Plan helping move forward the
work BETA has already done. Mr. Galle said there is a great opportunity for synergy, as well as
a lot of challenges to consider, with the downtown parking study, TOD, Route 106
improvements and the Master Plan. He said they will look at what is important to Mansfield,
including downtown buildings, architecture and building scale, and what those things mean in
terms of economic development. He said he thinks they will be able to take a lot of the things
coming out of the TOD discussion and look at those issues town -wide.
Mr. Cleary asked about additional costs; Ms. Goldson said online platforms would have monthly
subscription fees.
Ms. Friedman asked about the North Andover and Natick Master Plans; Mr. Halvorson said they
have both been approved.
Mr. Cerretani asked how many proposals were submitted; Mr. Burke said three were submitted,
but one was disqualified because it was incomplete. Mr. Feck said he would like to have the
Master Plan completed by the 2020 Annual Town Meeting. Mr. Burke said if the board is not
11 Planning Board 4/10/19
comfortable with the choice of consultants, they can reissue the RFP. Mr. Penney said he thinks
the timeline can be met.
Mr. French said he felt very comfortable with the Goldson team and its presentation, and said
BETA has done a lot of work with the town. He said he felt very comfortable with the fact that
Goldson has an economic development subconsultant.
Ms. Friedman said she graded and weighted each consultant. She said she did not feel the COG
proposal was concise, had some errors and did not seem specific to Mansfield. She said she gave
COG 66 points and Goldson 86 points.
Mr. Feck said he liked both presentations; he said he liked COG's zoning and community
outreach ideas. He said he liked Goldson's familiarity with the town and the inclusion of BETA
and the economic development subconsultant. He said the TOD study, which has already been
funded and is being worked on, should be part of the Master Plan, so the need for TOD work
should be somewhat limited during the Master Plan. He said he thinks the board would work
well with either consultant.
Mr. Penney said he liked Mr. Halvorson's experience with Framingham's TOD. Mr. Burke said
he likes the fact that Goldson has an economic development subconsultant.
Mr. Penney said he likes Goldson's idea of building on the town's knowledge and past planning
studies. He said he thought the team was open and easy to talk with, and it was refreshing to
hear them admit some mistakes.
Mr. LeBlanc said both groups had pros and cons, but he thought the Goldson group was more
concise and had a stronger presentation. He said the economic development subconsultant is
very important.
Ms. Ashman -Collins said there were strengths in both groups, but said she was impressed with
Goldson's visual presentation and organization. She said both groups spoke very well about
community outreach.
Mr. Cerretani said the first team was good and he thinks they would put out a good product. He
said the second team seemed like veterans who have done this before and seem to work well
together. He said Ms. Starling from COG had great energy and good ideas. He said the Goldson
response to the RFP was concise and nicely laid out.
Mr. Cleary said he liked both presentations but said he is concerned BETA may just rehash the
traffic work they have already done. He said sometimes new eyes on a problem can help.
However, he said it would also be strange to have COG doing similar work to what BETA is
already doing. Mr. Feck said BETA's familiarity with the town made for a good presentation.
Mr. LeBlanc said he appreciated Mr. Galle's attendance at the last parking meeting, which he did
not have to do.
12 Planning Board 4/10/19
Mr. Burke said he thought the Goldson group did a good presentation, were comfortable working
together and answered questions clearly and thoughtfully.
Motion: To recommend hiring JM Goldson, LLC and their team as the 2019 Master Plan
consultant (French-Cerretani)
Ms. Friedman asked if BETA can work with the Master Plan team on TOD issues; the answer
was yes.
All in favor. PASSES
Stanley Poon, 135 Central Street, told the board about his concerns about the train station and
parking. He said traffic headed into Boston increases throughout the morning, and Mansfield is
on the fourth busiest commuter line. The train trip from Mansfield could be as short as 30
minutes, but after -peak trains are not used as much because the parking lot is full. He said he
would like to make sure there is enough parking for the rail and suggested the empty lot south of
Route 106 (former Graphic Printers) could become train station parking, the turning movements
reconfigured and the detail officer at Highland Avenue could be eliminated. He said more
parking would allow people to use the later trains. He suggested the APR lot could also be used
for commuter parking. He said he is concerned about building apartment buildings on potential
parking areas. Mr. French explained BETA is currently looking at changes to the Route 106
entrance to the train station area, as well as a new back entrance.
Motion: To adjourn at l l:10 p.m. (Cerretani- ) All in favor. PASSES
Next Planning Board Meeting: April 24, 2019 at 7:00 p.m.
Signature of Clerk
/
Date of AI roval
13 Planning Board 4/10/19